privacy policy

This Privacy Policy explains how we collect, use, and protect your information when you visit or register for experiences through our website (“Site”) for The Potential Era Collective and related events hosted at True South Farm.
By using this Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect
Personal Information
When you register for an event, join our mailing list, complete forms, or contact us, we may collect the following information:
* Name
* Email address
* Phone number
* Billing details
* Company or organizational information
* Travel details related to event attendance
* Any information you voluntarily submit
Automatically Collected Information
When you browse the Site, we may automatically collect:
* IP address
* Browser type and device information
* Pages viewed
* Cookies and similar tracking technologies
This data helps us improve the website and user experience.

2. How We Use Your Information
We use your information to:
* Process event registrations and payments
* Communicate important event details, confirmations, and updates
* Provide customer support
* Improve our website and services
* Send newsletters or promotional content (only if you opt in)
* Maintain attendee safety and event logistics
* Comply with legal or administrative requirements
We do **not** sell or rent your personal information to third parties.

3. Sharing Your Information
We may share your information with:
Secure third-party service providers (payment processors, email systems, booking platforms)
Event partners or facilitators solely for operational purposes
Legal authorities if required by law, to protect rights, or to address fraud or safety concerns
All third parties are required to keep your information confidential and use it only for the services they provide.

4. Cookies & Tracking Technologies
Our Site may use cookies and similar technologies to enhance your browsing experience. You may disable cookies in your browser settings, though this may affect certain Site features.

5. Data Security
We take reasonable technical and organizational measures to protect your information.
However, no online transmission is ever fully secure, and we cannot guarantee absolute security.

6. Your Rights & Choices
Depending on your location, you may have the right to:
* Access the personal information we hold
* Request corrections or updates
* Request deletion of your information
* Opt out of marketing communications at any time
* Limit certain data uses
To exercise these rights,  use email contact information

7. Retention of Information
We retain personal information only as long as necessary to:
* Fulfill the purpose for which it was collected
* Support event operations
* Meet legal or accounting requirements

8. Links to External Sites
Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to review their policies separately.

9. Children’s Privacy
This Site is not intended for individuals under the age of 18.
We do not knowingly collect information from minors.

10. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last Updated” date.

11. Contact Us
For questions about this Privacy Policy or how your information is handled, please contact us.